Agenda

At Engage Boston 2025, we’ll connect you with experts in the industry, introduce you to smart solutions, and share proven playbooks to help you succeed. Through conversations with customers, Bullhorn subject matter experts, and industry experts, you’ll leave Engage feeling inspired and confident you have the solutions, strategies, and partners to move your own firm forward.

Wednesday, May 28, 2025

7:00 a.m. - 8:00 a.m.

Networking
Ryan's Run

Join us for a special 5K run on the first day of the conference in memory of Ryan McCabe, CEO of one of our longstanding Marketplace partners, Odro, who sadly lost his life in June last year. Ryan and a handful of other sponsors regularly caught up with a run the morning of the conference, using the time to chat and energize for the days ahead. Whether you choose to run or walk, we’d love for anyone interested in joining to come together to honour this tradition.

We’ll meet at the Engage registration desk on level 2 of the Omni at 7:00 a.m. and here is the route we’ll take. If anyone would like to know more about Ryan’s story or donate to the Ryan McCabe Foundation, you can do so here.

10:00 a.m. - 6:30 p.m.

Registration + exhibits open

1:30 p.m. - 2:00 p.m.

General Session
Art Papas
Opening keynote with Art Papas

Not even two years into its AI journey, the majority of the recruitment industry has already begun experimenting with this new technology – but all the hype has left business leaders unsure of what to expect from it. In his annual opening keynote, Art Papas, founder and CEO of Bullhorn, will share his thoughts on how and when AI can best be put to use to amplify the power of your workforce — and why getting started with it may be easier than you think.

Speakers
Art Papas

Art Papas

Bullhorn

2:00 p.m. - 2:30 p.m.

General Session
Matt Fischer
Vision for Innovation

Join Matt Fischer, President and COO at Bullhorn, and Jason Heilman, SVP, Product – Automation and AI, for our annual Vision for Innovation presentation. You’ll hear about the most recent developments in our solutions and what we have planned for 2025 and beyond. You’ll also hear how a cohort of high-performing firms are leveraging the latest innovations in AI to differentiate themselves and stay ahead of the competition.

Speakers
Matt Fischer

Matt Fischer

Bullhorn

Jason Heilman

Bullhorn

2:30 p.m. - 3:15 p.m.

Networking
Networking break

Sponsored by:

3:15 p.m. - 4:15 p.m.

Breakout Sessions
mitesh ashar Jeff Neumann
Bullhorn Platform Roadmap

The Bullhorn Platform is trusted by over 8,000 agencies around the globe to run and scale their business, from front-office to back. During this session, you’ll see highlights from a comprehensive roadmap spanning products on the Bullhorn Platform, including front office, middle office, reporting, automation and AI capabilities.

Speakers
John Pines
Bullhorn Recruitment Cloud Roadmap

Built on the Salesforce platform, Bullhorn Recruitment Cloud supports more than 100,000 users globally. Join this session to see a comprehensive product roadmap covering front and middle office, workforce management, and automation and AI capabilities in the coming year.

Speakers

4:15 p.m. - 4:30 p.m.

Transition time

4:30 p.m. - 5:00 p.m.

General Session
Art Papas Bert Bean
Customer spotlight: A fireside chat with Bert Bean and Art Papas

To close out the first day of Engage, join Art Papas and Bert Bean, CEO of Insight Global, for a conversation on leadership and the evolving recruitment industry. In this fireside chat, Bert will discuss his career path from recruiter to CEO at Insight Global, his experience taking over the top leadership role from the firm’s founder, and his outlook on where the recruitment industry is headed next.

Speakers
Art Papas

Art Papas

Bullhorn

Bert Bean

Bert Bean

Insight Global

5:00 p.m. - 6:30 p.m.

Networking
Welcome reception

Join old friends and new for drinks and networking, connect with our incredible partners, and kick off Engage Boston 2024 in style! This is the perfect opportunity to meet your industry peers and experts — you won’t want to miss it!

Thursday, May 29, 2025

7:30 a.m. - 5:00 p.m.

Registration + exhibits open

7:30 a.m. - 9:00 a.m.

Networking
Women in staffing breakfast
Location: Contemporary

Pre-registration required

Leveling up your leadership in a challenging market
If you’re being asked to do more with less during a period of sustained market challenges, you are not alone. The pressures to deliver within this backdrop are forcing many to redefine success across the board – from upskilling sales to managing AI adoption. This session will share insights from experienced staffing leaders on motivating your teams to meet the demands of the market while balancing your own professional growth and advancement.

Sponsored by:

8:00 a.m. - 9:00 a.m.

Networking
Networking breakfast

9:00 a.m. - 9:05 a.m.

General Session
Opening remarks

Kickstart Day 2 of Engage Boston with us! Join this quick welcome session to get the inside scoop on what’s ahead and a burst of inspiration to start the day.

Speakers

Kelley Morse

Bullhorn

9:05 a.m. - 9:10 a.m.

General Session
Opening remarks

Kickstart Day 2 of Engage Boston with us! Join this quick welcome session to get the inside scoop on what’s ahead and a burst of inspiration to start the day.

9:10 a.m. - 9:15 a.m.

Transition time

9:15 a.m. - 10:00 a.m.

Breakout Sessions
The agentic AI era: What every leader needs to know
Location: Ensemble ballroom E

As one of the fastest-evolving technologies facing businesses today, AI has compelled leaders across industries to pay attention – and drive adoption. According to recent research from Bullhorn, two-thirds of the recruitment industry is already using AI in some way, but not all firms have a clear understanding of what to expect out of their investment. In this session, Salesforce will share insights into how businesses should think about the impact of AI on their growth strategy and their bottom line. Drawing from the experiences of hundreds of customers already using Agentforce, Salesforce will share successes that businesses are already seeing with the latest AI innovations.

Automation All-Stars: How firms are seeing real ROI from automation

Three years ago on this stage, we introduced a panel of customers who were among the early adopters making headway with automation. Now automation is not only widely embraced by the recruitment industry, but crucial to getting ahead: at least twice as many firms that automated tasks like searching for candidates to match to jobs or screening applicants saw revenue growth of 10% or more last year, according to Bullhorn research. Hear from a new panel of “Automation All-Stars” who are raising the bar for what it means to scale your business with automation – and learn what they’re doing to see tangible ROI on their efforts.

Speakers
Marketplace speed pitch

The first step to making the most out of your technology investments is choosing solutions that integrate with one another and can leverage the most complete, accurate data about your business. Engage Boston brings together innovative partners from across the recruitment technology landscape to share their solutions in the Exhibit Hall. In this year’s Bullhorn Marketplace speed pitch, hear from some of this year’s exhibitors on how their technologies are helping recruitment firms drive results.

Speakers

10:00 a.m. - 10:15 a.m.

Transition time

10:15 a.m. - 11:00 a.m.

Breakout Sessions
Data is the new capital: How to mine yours for gold

From predictive analytics to automation to AI, technology has the opportunity to amplify your entire workforce – and boost your bottom line. But the benefits these technologies can offer your recruitment firm are only as good as the data that underlies them: 36% of firms still cite data limitations as a barrier to maximizing the benefits of AI, according to Bullhorn research. It’s more important than ever for your business to have a sustainable strategy for keeping data current. In this session, Bullhorn will share our playbook of data hygiene best practices to outline the roles, responsibilities, and checklists that your team can implement to build a strong foundation for automation, analytics, and AI. Then hear from a customer on how their firm has made it happen.

Sponsored by:

Speakers
AI champion: Getting started with AI

Recruiters believe AI tools could save more than 40% of the time they spend on certain tasks, according to Bullhorn’s GRID Industry Trends Report. For many, AI will be the next frontier in productivity, after recruitment automation. As firms get started implementing a strategic approach to AI, it can be helpful to hear how others have encouraged adoption, put policies in place, and begun to evaluate success. Hear from a panel of firms in the early stages of adding AI to their tech stack about their digital transformation journey toward adoption of AI.

Speakers
Tech talk: Bullhorn Front Office (Bullhorn platform)

Join this tech talk for a look back at the newest and most innovative additions to front office capabilities on the Bullhorn platform over the last year. Bullhorn product leaders will highlight recent enhancements to ATS and CRM, automation, analytics, and AI capabilities, in addition to going deeper on a few of the upcoming releases covered in the Bullhorn platform roadmap session.

Tech talk: Bullhorn Front Office (Bullhorn Recruitment Cloud)

Join this tech talk for a look back at the newest and most innovative additions to front office capabilities on Bullhorn Recruitment Cloud over the last year. Bullhorn product leaders will highlight recent enhancements to search and match, applicant tracking, and automation, in addition to going deeper on a few of the upcoming releases covered in the Bullhorn Recruitment Cloud platform roadmap session.

Bullhorn Launchpad: Bullhorn Analytics

Separate registration required – sign up here!

Discover more about your clients, consultants, and company than ever before. In this roundtable, Analytics experts will walk through new reports, visualizations, and best practices for analyzing every aspect of your business. You’ll come away with a better understanding of driving desk-level adoption, improving data hygiene, and turning insights into action.

Those attending must have already completed an Analytics Admin training and/or  the Analytics Essentials course on Bullhorn Launch.

11:00 a.m. - 11:30 a.m.

Networking
Networking break

11:30 a.m. - 12:15 p.m.

Breakout Sessions
Laura Bumby Nicole Krensky
The next generation recruiter: How to measure success in an age of AI

Top-performing recruitment firms are 57% more likely to be in the advanced stages of digital transformation, using AI and automation across the recruitment process, according to Bullhorn’s GRID Industry Trends Report. These technologies amplify the power of a firm’s existing team, not only increasing the volume of their output but also allowing them to focus their attention on higher-value tasks. This opens up new opportunities to reshape the role of recruiters and reconsider how you evaluate their performance. In this presentation, learn about the skills you should be cultivating to help your AI-powered team — and your business — excel, and discover the new list of KPIs to measure the success of the next-generation recruiter.

Speakers
Eddy Lee
What’s in your tech stack?

While nearly a quarter of respondents to Bullhorn’s GRID Industry Trends survey this year are trying to reduce SG&A costs, 43% also said that using technology to improve productivity will be a key mechanism to improve their financial performance. For recruitment firms looking to get the most out of their technology investments, one of the best starting points is hearing how other businesses have built their tech stacks for success. Join this session to hear from a panel of recruitment leaders across different sectors at how they’re investing in technology and driving adoption to grow their business without growing their headcount.

Speakers
Tech talk: Bullhorn Middle Office

Attend this tech talk for a recap of the newest and most impactful additions to middle office capabilities on both the Bullhorn platform and Bullhorn Recruitment Cloud over the last year. Bullhorn product leaders will highlight recent enhancements to time capture, time management, and invoicing flexibility, in addition to going deeper on a few upcoming releases covered in the platform roadmap sessions.

Sponsored by:

Bullhorn Launchpad: Bullhorn Automation

Separate registration required – sign up here!

Learn how to work faster and smarter by automating key steps across the recruitment lifecycle. In these roundtable sessions, Automation experts will unpack how to find qualified candidates faster, automate candidate screening, and cut down on the time it takes to fill jobs.

Those attending must have already  completed an Automation admin training and/or the Automation Essentials course on Bullhorn Launch.

12:15 p.m. - 1:30 p.m.

Networking
Networking lunch

1:30 p.m. - 2:15 p.m.

Breakout Sessions
Gretchen Keefner Lia Taniguchi
The future of the contingent workforce: Where will demand rise and fall?

With low demand for contingent labor the last two years despite a strengthening job market, it’s been difficult to predict where the staffing industry will go from here. This session will cover the trends shaping the long-term forecast for the staffing industry, based on original industry research and firsthand experience from recruitment leaders. How is the candidate pool for contingent labor changing as skills-based hiring becomes more common? What new service lines are most appealing for future diversification? In which industries are job openings rising and falling? See the latest market insights from Bullhorn’s extensive recruitment dataset, and then learn how some firms are already capitalizing on these trends in diversifying their businesses.

Speakers
mitesh ashar Rob Waddell
The modern middle office

The middle office is a crucial part of staffing operations, but it’s still often bogged down by manual processes and time-consuming customization needs. In a market where operating margins are managed carefully, the firms that are getting ahead are those that can bring advanced technology to every stage of the recruitment process – including the middle office. Eliassen Group has tackled this challenge by combining the front-office capabilities of Bullhorn Recruitment Cloud with Bullhorn Middle Office. Hear how the firm has seamlessly integrated its sales, recruiting, time, and invoicing operations while handling over 20,000 pay/bill transactions per week, with over one million expected in the next year.

Speakers
Tech talk: Search experience

With over 35% of recruiter time spent on searching for candidates, Bullhorn is keenly focused on bringing customers a new search experience that will change how talent is placed. During this tech talk, product leaders will go deeper on the latest capabilities highlighted in Wednesday’s sessions to improve the search experience for all Bullhorn customers, as well as advanced AI features that leverage our recent acquisitions and increased product investment.

Bullhorn Launchpad: Bullhorn AI

Separate registration required – sign up here!

Get started with AI-powered recruiting. AI product experts will dive into best practices, use cases, and testing guidance for Bullhorn AI Assistant, screening agent, search and match, and more. Plus, you’ll learn from proven change management playbooks to help your recruiters feel confident in using AI in their day-to-day processes.

Those attending must have already completed the Intro to AI in Staffing course on Bullhorn Launch.

2:15 p.m. - 2:30 p.m.

Transition time

2:30 p.m. - 3:15 p.m.

Breakout Sessions
How LinkedIn and Bullhorn are transforming the candidate experience

The world of work is evolving fast, and so are candidate expectations. To stay ahead, staffing firms must adapt quickly — delivering a seamless, engaging experience that attracts top talent while meeting client demands. In this session, LinkedIn will unveil the latest real-time talent market insights, revealing key shifts in candidate behavior and platform activity.

Discover how LinkedIn and Bullhorn are partnering to optimize recruitment workflows with Apply Connect, a game-changing integration designed to streamline the application process and boost candidate flow. Hear firsthand from LinkedIn, Bullhorn, and early adopters about how this innovation is helping staffing firms create a more efficient, data-driven, and impactful hiring experience. Don’t miss this opportunity to gain a competitive edge in today’s talent-driven market.

Turn your whole team into "A" players: Using data to coach your recruitment workforce

Learn how productivity and engagement data can support employees, managers, and leaders within staffing and recruiting firms. We will highlight how data empowers employees through self-coaching by providing objective insights into daily activities and contributions, allowing them to take ownership of their performance and development. A self-coaching mindset encourages setting realistic goals, tracking progress, and identifying trends for continuous improvement. At the management level, we’ll address how key workplace metrics help identify employee strengths and weaknesses, identify skill gaps, and facilitate more productive one-on-one meetings. For a staffing perspective, we’ll speak with Michael Breslend at CoreMedical Group about how data-informed decision-making optimizes workflows, improves hiring decisions, and helps track progress toward organizational goals.

Tech talk: AI agents (Bullhorn Platform)

AI agents, assistants, and automation are amplifying recruiters to do more at every step. Hear from product leaders how AI agents can automate the recruitment process from end to end, new use cases for AI assistants, and the latest enhancements to Bullhorn Automation. This tech talk will go deeper into the capabilities shared in Wednesday’s general sessions to cover recently released and upcoming AI and automation enhancements on the Bullhorn Platform.

Tech talk: AI agents (Bullhorn Recruitment Cloud)

Discover how Bullhorn’s AI ecosystem seamlessly integrates with Salesforce through both Bullhorn agents and recruitment-specific Agentforce solutions. Join this session to go deeper on recently released AI and automation capabilities, and get a more detailed glimpse into upcoming releases that were highlighted during the Platform Roadmap session.

Bullhorn Launchpad: Bullhorn One

Separate registration required – sign up here!

Join Bullhorn Middle Office experts to discuss the latest releases and best practices, from billing to time entry to reporting. You’ll walk through a best practice workflow, followed by a smaller group discussion to share ideas on the topics most important to you.

Those attending must have already completed a Bullhorn One: Time & Expense/ Pay & Bill training and/or the Bullhorn One Essentials course on Bullhorn Launch.

3:15 p.m. - 3:45 p.m.

Networking
Networking break

3:45 p.m. - 4:30 p.m.

Breakout Sessions
Keith Weightman Rich Smith Allegra Highsmith​​​​
Finding your competitive advantage: Winning new business in a tight market

As the staffing market levels off to a “new normal,” firms are still under pressure to win and maintain business. Hear from a panel of recruitment leaders across a variety of sectors about how their business has honed in on their key differentiators to get ahead, despite market challenges. Learn how firms are putting a focus back on training teams to sell and using technology to save time on some of the more manual parts of the sales process so salespeople can focus on building relationships.

Speakers
Tech talk: Bullhorn for Healthcare

With the market still normalizing, agencies are looking to increase efficiencies and transform their strategy through automation and workflow optimization. During this tech talk, product leaders will showcase some of the top recent Bullhorn Platform updates for Bullhorn for Healthcare customers and go deeper into features shared during the platform roadmap sessions to highlight how these will benefit healthcare staffing firms. Join this session to hear about the latest additions to AI for healthcare, VMS automations, managing credentialing, and more.

Sponsored by:

Tech talk: Bullhorn for Clerical and Light Industrial

In today’s fast-paced world, speed and efficiency are essential for clerical and light industrial staffing firms. Join us for a tech talk where we’ll explore the latest market trends and how you can make the most of new Bullhorn One updates to outpace the competition. You’ll also hear from clerical and light industrial staffing firms, NSC and Malone, about how they’re using Bullhorn to drive success.

Sponsored by:

Bullhorn Launchpad: Bullhorn Automation

Separate registration required – sign up here!

Learn how to work faster and smarter by automating key steps across the recruitment lifecycle. In these roundtable sessions, Automation experts will unpack how to find qualified candidates faster, automate candidate screening, and cut down on the time it takes to fill jobs.

Those attending must have already  completed an Automation admin training and/or the Automation Essentials course on Bullhorn Launch.

4:30 p.m. - 4:45 p.m.

Transition time

4:45 p.m. - 5:30 p.m.

General Session
Kostya Kimlak
Closing keynote | Don't Compete with AI. Think Like a Magician™ Instead

Join world-renowned magician and business strategist Kostya Kimlat as he reveals the psychological principles magicians use to shape perceptions—and how you can apply these same principles to transform how your team views the role of AI in their work. Through mind-bending demonstrations and practical frameworks, you’ll discover how to shift perceptions, overcome resistance to change, and turn technological potential into reality. Leave with actionable strategies to lead your team confidently into AI-enhanced recruiting, focusing on what truly matters: human connections that drive results.

Speakers
Kostya Kimlak

Kostya Kimlat

7:00 p.m. - 10:00 p.m.

Networking
Engage After Hours
Location: The Grand Boston

As the event draws to a close, we’re ramping up the excitement for an unforgettable night at The Grand Boston. With a live DJ spinning the latest hits, signature cocktails, mouthwatering bites, and an electric atmosphere, it’s the perfect opportunity to unwind and create lasting memories with industry peers. Get ready for a fantastic time and finish off an incredible event in style!