Helena Sullivan
CMO & Head of Technology, Trinnovo Group
Helena started her career in recruitment marketing in 2000. Throughout her 25-year career, she has worked for a number of global, multi-brand recruitment businesses, developing marketing strategy and delivering solutions across the UK, US, Europe, the Middle East, and APAC, to drive overall business strategy, revenue, and impact.
As CMO for Trinnovo Group, Helena delivers a researched, innovative, and measurable marketing and digital strategy for their three specialist recruitment brands: Trust in SODA, Broadgate, and DeepRec.ai; their social enterprise Ex-Military Careers; their digital transformation consultancy, Trinnovo Consulting, and their community groups: Women in DevOps, Pride in Tech, and Ethnicity Speaks. She is also responsible for tech enablement and adoption for the Group, implementing the latest tools and technologies to drive high performance and efficiencies across the business, including automation, sequencing, data quality enrichment, digital platform integrations, all centred around their ATS eco-system.
Helena is passionate about creating impact. Trinnovo Group is a community-led, B-Corp accredited organisation, and Helena is responsible for DEI strategies, a community-first approach, and impact reporting.
Helena is a mother to two young children, a dog, and a cat, and lives outside of London, with most of her spare time spent out on family walks and activities!
Speaker Sessions
Talent engagement playbook: How to digitise your talent strategy
Securing top talent is on everyone’s mind in the recruitment industry right now. With a consistent talent shortage and more competition than ever, agencies need to get creative to stand out to the modern candidate and meet more client requirements.
In our survey of over 2,400 contingent workers, 75% indicated they would work with their recruitment agency again. The report further revealed that candidate loyalty jumps to 85% when recruiters proactively reach out with a new opportunity before their current assignment ends. The higher the candidate loyalty, the more roles an agency can fill—driving increased profitability and client satisfaction, all made possible through smart use of technology.
Join in to hear from Bullhorn customer experts as they unpack their approach to talent engagement. Hear best practices for leveraging technology to communicate at scale, identify silver medal candidates, and submit candidates to multiple roles in just a few clicks. Become a brand that candidates and clients want to work with by speeding up the hiring process, engaging efficiently across key touchpoints, and nurturing relationships for the long run.
In this session, you’ll see:
- Best practices for digitising your talent engagement process
- Specific ways you can uplevel your team using technology to enable them to manage candidate relationships at scale
- A playbook for ensuring your talent engagement strategy is as streamlined as possible
The session is most relevant for:
- Platform: Bullhorn
- Role: C-Suite leaders, managers, recruiters/end users
- Segment: Startups and small agencies, mid-sized agencies, enterprise agencies