Agenda

Forward together at Engage London 2024

In today's competitive recruitment landscape, creating your own opportunities is essential. Outdated, manual strategies no longer suffice to attract talent and win clients, and agencies must leverage a blend of technology and human expertise to differentiate themselves from the competition. 

At Engage London 2024, we’ll connect you with Bullhorn teams you can trust, introduce you to innovative solutions, and provide proven playbooks to drive your business forward. Through a combination of conversations with customers, Bullhorn subject matter experts, and industry experts, we’ll share actionable insights so that you can leave Engage feeling inspired by the successes you’ve learned about and confident you have the solutions, playbooks, and partners to join the recruitment community as we move forward together.

Engage London Tracks

12 November 2024

8:30 AM - 9:45 AM

Registration open and networking breakfast for attendees

9:45 AM - 10:45 AM

General Session
Opening keynote: Vision for Innovation

In today’s market, recruitment agencies need to uncover new and innovative pathways to success. And the journey to find them begins today. The agencies who will move forward fastest are the ones that use technology to give their teams an advantage. The ones that offer their clients speed, flexibility, and a higher quality of service. The ones that learn from tried-and-true strategies to keep talent satisfied.

Join Jeff Neumann, Senior Vice President of Product Marketing at Bullhorn, and Ben Carter, Senior Director of Automation and AI at Bullhorn for our annual Vision for Innovation presentation, which showcases how high-performing firms leverage the latest innovations in AI and automation to differentiate themselves and stay ahead of the competition. You’ll hear about the most recent developments in our solutions and what we have planned for 2025 and beyond.

10:45 AM - 11:15 AM

Networking
Networking break

11:15 AM - 12:00 PM

Breakout Sessions
Building a tech stack that drives results
Bullhorn platform track

Bullhorn research over the past two years has shown that the recruitment agencies that excel regardless of market conditions are those that continue to push their technology strategy forward. With a steady stream of innovative technologies coming to market, building your tech stack and evolving your technology strategy is a constant work in progress.

In this session, we will share guidance on how to evaluate and evolve your technology strategy on the Bullhorn platform as a panel of Marketplace partners share powerful examples of successful technology adoption, improvement, and ROI.

In this session, you’ll learn about:

  • Best practices for building and maximising your tech stack
  • Real examples of how Bullhorn Marketplace partners solve common problems
  • Next steps for learning more about Marketplace solutions at Engage London

The session is most relevant for:

  • Products: Bullhorn platform
  • Role: C-Suite leaders, managers
  • Segment: Start ups and small agencies, mid-sized agencies, enterprise agencies
Change champions: Navigating the transformation journey
Salesforce platform track

Change management, including implementing technology and getting your teams to adopt it, can be a complex process that involves multiple stakeholders, a host of end users, and critical business goals. We all know the industry moves fast, and sometimes change management can cause unwanted delays or struggles. Whether it’s a system overhaul, a shift in service offerings, or integrating new technology across diverse teams, navigating change can be a complex challenge.

But what if you could learn from those successfully leading the charge? This panel discussion brings together three recruitment leaders who are tackling diverse change management challenges within their organisations. You’ll walk away with new ideas and strategies for change management that you can put into practice right away.

In this session, you’ll see:

  • Steps you can take to navigate change management within your organisation, such as migrating technology systems, modernising tech stacks, and customising technology to meet the needs of multiple sectors.
  • Examples of how other Salesforce platform customers have approached implementation and optimisation of their tech stacks
  • Tips for getting leadership and organisational buy-in

12:15 PM - 1:00 PM

Breakout Sessions
Talent engagement playbook: How to digitise your talent strategy
Bullhorn platform track

Securing top talent is on everyone’s mind in the recruitment industry right now. With a consistent talent shortage and more competition than ever, agencies need to get creative to stand out to the modern candidate and meet more client requirements. 

In our survey of over 2,400 contingent workers, 75% indicated they would work with their recruitment agency again. The report further revealed that candidate loyalty jumps to 85% when recruiters proactively reach out with a new opportunity before their current assignment ends. The higher the candidate loyalty, the more roles an agency can fill—driving increased profitability and client satisfaction, all made possible through smart use of technology.

Join in to hear from Bullhorn customer experts as they unpack their approach to talent engagement. Hear best practices for leveraging technology to communicate at scale, identify silver medal candidates, and submit candidates to multiple roles in just a few clicks. Become a brand that candidates and clients want to work with by speeding up the hiring process, engaging efficiently across key touchpoints, and nurturing relationships for the long run. 

In this session, you’ll see:

  • Best practices for digitising your talent engagement process
  • Specific ways you can uplevel your team using technology to enable them to manage candidate relationships at scale
  • A playbook for ensuring your talent engagement strategy is as streamlined as possible

The session is most relevant for:

  • Platform: Bullhorn
  • Role: C-Suite leaders, managers, recruiters/end users
  • Segment: Startups and small agencies, mid-sized agencies, enterprise agencies
Enterprise AI in action: Where to begin and where we’re headed
Salesforce platform track

The future of recruitment is here, and it’s powered by AI. The most successful recruitment agencies are those already experimenting with AI as a way to navigate a challenging market while upleveling their teams to perform at their highest potential.

But how can leaders move beyond the buzz and actually implement AI into their workflows? Hear directly from an enterprise technology leader whose team is already infusing AI across their organisation. Discover what’s working, what they’re excited about for the future, and how Bullhorn’s AI vision for the Salesforce platform can support your success.

In this session, you’ll see:

  • Tangible ways you can use AI to uplevel your recruiters, provide incredible talent and client experiences, and set your business apart from the competition
  • Predictions for what the future of recruitment technology will look like, particularly when it comes to AI on Bullhorn for Salesforce

1:00 PM - 2:00 PM

Lunch

2:00 PM - 2:45 PM

Breakout Sessions
The smarter way to win new business: Your business development playbook
Bullhorn platform track

In our survey of 1,400+ recruitment professionals, 59% of agencies said they’re focused on client relationships this year, either winning new clients or strengthening existing relationships. 

What are agencies that are highly successful at winning new business doing differently? They are 3x more likely to use self-service technology tools and 44% more likely to have automated new lead engagement and rank this as their most valuable automation tool.

Join the top performers and ditch the old-school tactics by embracing a smarter, more strategic approach to winning new business.

During this session, we’ll equip you with actionable insights and proven playbooks to combine best practices with a technology platform powered by automation and analytics, so your team can take their business development to the next level and find success, regardless of market conditions.

In this session, you’ll see:

  • How to leverage specific technology tools at each stage of the business development process
  • A playbook for ensuring your team is finding, engaging with, and nurturing client relationships at scale

The session is most relevant for:

  • Platform: Bullhorn
  • Role: C-Suite leaders, managers, recruiters, salespeople, account managers
  • Segment: Startups and small agencies, mid-sized agencies, enterprise agencies
Diversifying your business: How to expand your offerings and client relationships
Salesforce platform track

There’s no singular way to grow your business. Whether your strategy includes exploring new service models or expanding further into verticals you know well, finding new clients and expanding your business with them is the key to success in today’s market. Old growth strategies may not be as effective as the industry – and what it actually means to grow – are changing.

Driven by macro-level trends and client requests, many workforce providers are looking to diversify their offerings, expanding their ability to service clients through new products and services. Alternatively, many are looking to engage clients in new and innovative ways while staying within their existing service models.

Join us for an informative panel discussion where recruitment leaders will highlight the “why” behind diversification and share real examples of how they diversified their business, engaged clients in unique ways, and expanded lines of business.

In this session, you’ll see:

  • Insights from leaders who have successfully diversified their businesses, including how they navigated change management and technology implementations
  • Specific ways to leverage a growth mindset to engage clients in new ways
  • Guidance on how to decide which new lines of business or engagement strategies to explore and how to get started

The session is most relevant for:

  • Platform: Salesforce
  • Role: C-Suite leaders, managers

3:00 PM - 3:45 PM

Breakout Sessions
Bullhorn platform product roadmap
Bullhorn platform track

The Bullhorn platform –  the market leading recruitment management system powered by automation and AI –  brings the entire recruitment process together onto one single source of truth to ensure maximum efficiency and visibility across your organisation.

This session will dive deep into what’s new and what’s coming to the Bullhorn platform in 2025 across Sales & Recruiting, Automation & AI, Talent Experience, and Analytics. Join us to get a head start on understanding what the new updates mean to you and how you can ensure strong adoption across your team throughout the rest of the year and beyond.

In this session, you’ll see:

  • A deep dive into our strategic areas of investment and releases planned for the Bullhorn platform this year and early next year
  • How we’re elevating the Bullhorn platform with the power of AI
  • Guidance on making the most of the roadmap items coming this year and early 2025 and how to improve adoption across your team

The session is most relevant for:

  • Product: Bullhorn Platform 
  • Role: C-Suite leaders, managers, recruiters/end users
  • Segment: Startups and small agencies, mid-sized agencies, enterprise agencies
Salesforce platform product roadmap
Salesforce platform track

In 2018, Bullhorn began offering our customers access to the Salesforce platform and ecosystem, enabling recruitment firms to choose exactly how they want to build their recruitment tech stack. This year, we’re excited to continue innovating on our Bullhorn solutions for Salesforce to help recruitment firms generate more placements and maximise margins.

Join our product experts to see what we have in store for the Salesforce platform as we head into 2025 and how you can make the most of these updates across your organisation.

In this session, you’ll see:

  • The roadmap for our solutions on the Salesforce platform for the rest of 2024 and beyond
  • How you can use the upcoming updates across your organisation

The session is most relevant for:

  • Platform: Bullhorn solutions for Salesforce
  • Role: C-Suite leaders, managers, recruiters/end users
  • Segment: mid-sized agencies, enterprise agencies

3:45 PM - 4:15 PM

Networking
Networking break

4:15 PM - 5:00 PM

General Session
Closing general session: CEO insights on the future of recruitment

Join us for a thought-provoking panel discussion featuring a distinguished group of CEOs from today’s leading enterprise recruitment agencies. As the industry navigates increased margin pressures alongside continued economic uncertainty, our panelists will provide valuable insights into the trends and challenges shaping the future of recruitment.

In this session, you’ll hear about:

  • The evolving recruitment landscape and predictions about what’s to come
  • Strategies for driving innovation and leveraging tech in an environment dominated by AI headlines
  • Pitfalls to avoid on the path to increasing recruiter productivity and ramping new starters

5:00 PM - 6:30 PM

Closing reception at the conference venue