Gretchen Keefner

Senior Vice President, Global Enterprise , Bullhorn

As SVP of Bullhorn’s Global Enterprise business, Gretchen is responsible for the growth of the company’s largest and most strategic customers. Gretchen has been a leader in staffing and recruiting technology for the entirety of her career working with many of the industry’s top executives for 10+ years. Gretchen holds a Bachelor of Arts degree from Illinois Wesleyan University and an MBA from the Kellogg School of Management at Northwestern University. She is currently the Executive Sponsor for the Bullhorn women’s ERG, the Herd, and Gretchen served for many years on the ASA Women in Leadership Council.

Speaker Sessions

2:15 PM - 3:00 PM

Diversifying your business: How to expand your offerings and client relationships

Marina Ballroom

There’s no singular way to grow your business. Whether your strategy includes exploring new service models or expanding further into verticals you know well, finding new clients and growing your business with them in the long run is the key to success in today’s market.

Driven by macro-level trends and client requests, many workforce providers are looking to diversify their offerings to the market, expanding their ability to service clients through new products and services. Alternatively, many are looking to engage clients in new and innovative ways while staying within their existing service models.

Join us for an informative panel discussion where staffing leaders will highlight real examples of firms diversifying their businesses, engaging clients in unique ways, and expanding lines of business.

In this session, you’ll see:

  • Insights from leaders who have successfully diversified their businesses, including how they navigated change management and technology implementations
  • Specific ways to engage clients in new ways to maintain or grow your business
  • Guidance on how to decide which new lines of business or engagement strategies to explore and how to get started

The session is most relevant for:

  • Industry: Healthcare, Light Industrial, Professional
  • Platform: Bullhorn (native), Bullhorn solutions on Salesforce
  • Role: C-Suite leaders, managers