Rich Smith
Co-Founder & Chief Marketing Officer, Atlas MedStaff
Rich Smith is the Co-Founder, Chief Marketing Officer, receptionist, fantasy football coach, and proud comic book geek of Atlas MedStaff®.
After a successful career as a healthcare staffing recruiter and client manager, Rich left that office knowing two irrefutable truths: dark roast coffee is superior, and there had to be a better way to run a staffing agency.
Rich started Atlas MedStaff with a focus on creating a positive culture and giving travelers an awesome experience. As CMO, Rich has challenged the industry by driving technology, video content production, social media marketing, and embracing the experience of travel healthcare.
Speaker Sessions
1:15 - 2:00 p.m.
Think like a marketer: New ways to attract talent
The competition for top talent has never been fiercer. Staffing firms face rising talent expectations and an ever-increasing need to meet client demands, but finding new candidates doesn’t come without challenges. In Bullhorn’s most recent GRID Industry Trends Report, respondents report sourcing as the most challenging part of the recruitment lifecycle. From chatbots to enhanced employer branding strategies to optimizing your presence on job boards, using recruitment marketing strategies may be just the thing to take your talent acquisition strategy to the next level. In this session, our panel of industry experts will explore how you can think like a marketer (even if you’re not one) to attract the best talent, get more from job boards, and stand out against your competitors.