Laurie Vicente
Senior Director of Marketing & Communications, Brilliant
Laurie Vicente, CSMP (Certified Social Media Professional), is a strategic and innovative marketing leader with 15 years of experience in marketing, communications, research, and PR. Laurie is the Senior Director of Marketing & Communications at Brilliant®, an award-winning contract, direct-hire, and consulting firm specializing in accounting, finance, and technology. Laurie oversees all B2B and B2C initiatives, corporate communications, and public relations for all divisions and U.S. markets. Much of her focus is on digital marketing, including marketing automation, SEO, retargeting, lead generation, and social media. She joined Brilliant in 2014 and exponentially grew its brand recognition and digital footprint. As part of the firm’s leadership team, she is heavily involved in business strategy, operations, and implementation of the tech stack. Prior to Brilliant, Laurie worked as a Marketing Director within nonprofit healthcare. She currently lives in Chicago with her young family. She earned a bachelor’s degree from Northeastern Illinois University.
Speaker Sessions
1:15 - 2:00 p.m.
Think like a marketer: New ways to attract talent
The competition for top talent has never been fiercer. Staffing firms face rising talent expectations and an ever-increasing need to meet client demands, but finding new candidates doesn’t come without challenges. In Bullhorn’s most recent GRID Industry Trends Report, respondents report sourcing as the most challenging part of the recruitment lifecycle. From chatbots to enhanced employer branding strategies to optimizing your presence on job boards, using recruitment marketing strategies may be just the thing to take your talent acquisition strategy to the next level. In this session, our panel of industry experts will explore how you can think like a marketer (even if you’re not one) to attract the best talent, get more from job boards, and stand out against your competitors.