Christina Bottis
Chief Marketing Officer, Medix
Christina Bottis is the Chief Marketing Officer at Medix, headquartered in Chicago. She leverages over 15 years of integrated marketing, demand generation, product development, and leadership experience to create winning growth strategies for B2B companies.
Prior to Medix, Christina was Chief Marketing Officer at Coyote Logistics, where she re-engineered the corporate marketing, customer intelligence, inbound, and e-commerce functions. She also spent nearly a decade at CareerBuilder, where she led the Product Marketing and Demand Generation teams focused on go-to-market strategy, lead generation, and sales enablement.
Her work has been recognized in the industry, being named a Crains Notable Executive in Marketing, Supply & Demand Chain Executive “Women in Supply Chain” and nominated as a Top 100 Marketer of the Year by the OnCon Icon Awards.
Christina has a Master of Business Administration from the University of Notre Dame and a Bachelor of Arts in Business Administration from Dominican University.
Speaker Sessions
1:15 - 2:00 p.m.
Think like a marketer: New ways to attract talent
The competition for top talent has never been fiercer. Staffing firms face rising talent expectations and an ever-increasing need to meet client demands, but finding new candidates doesn’t come without challenges. In Bullhorn’s most recent GRID Industry Trends Report, respondents report sourcing as the most challenging part of the recruitment lifecycle. From chatbots to enhanced employer branding strategies to optimizing your presence on job boards, using recruitment marketing strategies may be just the thing to take your talent acquisition strategy to the next level. In this session, our panel of industry experts will explore how you can think like a marketer (even if you’re not one) to attract the best talent, get more from job boards, and stand out against your competitors.