Fiona Grimmer
General Manager - Marketing and Brand Experience, HorizonOne
Fiona is a recognised leader in recruitment marketing and talent attraction strategy, specialising in innovative solutions that solve complex challenges and strengthen brand reputation. Known for her creativity and forward-thinking approach, she leads a team to deliver impactful campaigns, enhance employer value propositions (EVPs), and craft attraction strategies that resonate with diverse audiences. Fiona’s expertise and impact have been celebrated with numerous accolades, including Emerging Leader at the 2019 Telstra Women in Business Awards and multiple industry wins for Marketing Campaign of the Year and Recruitment Brand of the Year at the RCSA and Tiara Awards.
Speaker Sessions
11:35 AM - 12:15 PM
The future of recruitment marketing: Strategies for standing out in a competitive landscape
In an industry that constantly shifts between job and candidate shortages, recruitment marketing plays a crucial role in business development, brand differentiation, and talent engagement. In this panel, industry marketing leaders will share how they drive measurable impact—from building authentic client and candidate relationships to leveraging AI, balancing the marketing mix, and advocating for greater investment. We’ll also explore what today’s candidates expect from employer brands and how to structure high-performing marketing teams. Whether you’re refining your strategy for 2025 or looking for fresh ideas, this session will equip you with the insights you need to elevate your recruitment marketing efforts.