Chloe O’Toole
Managing Director - Marketing, Talent
Chloe O’Toole is a marketing leader with over a decade of experience shaping and executing strategic B2B marketing initiatives.
Chloe’s career spans the recruitment, banking, and commercial real estate sectors. As the Managing Director of Marketing for Talent International, Chloe guides the marketing strategies for Talent’s diverse portfolio of brands, including consultancy brand Avec, charitable foundation Talent RISE, and core recruitment business, Talent, which was recognised as Best Brand at the 2023 APSCo Awards for Excellence.
Chloe is also an avid writer whose articles have been published in Marketing Mag and Mamamia.
Speaker Sessions
11:35 AM - 12:15 PM
The future of recruitment marketing: Strategies for standing out in a competitive landscape
In an industry that constantly shifts between job and candidate shortages, recruitment marketing plays a crucial role in business development, brand differentiation, and talent engagement. In this panel, industry marketing leaders will share how they drive measurable impact—from building authentic client and candidate relationships to leveraging AI, balancing the marketing mix, and advocating for greater investment. We’ll also explore what today’s candidates expect from employer brands and how to structure high-performing marketing teams. Whether you’re refining your strategy for 2025 or looking for fresh ideas, this session will equip you with the insights you need to elevate your recruitment marketing efforts.