Tracey Mesken
Head of Marketing, WorkPac Group
The recruitment industry is changing rapidly. Navigating through the opportunities and challenges of its fast-evolving recruitment marketing landscape is Tracey Mesken, WorkPac Group’s Head of Marketing.
For nearly a decade, Tracey has led marketing across WorkPac’s brand portfolio, responsible for all deliverables across the Group and 9 x sub-brands and 35 business centres.
In Tracey’s role she is responsible for market and brand research, brand development, positioning, prospect experience, digital marketing, MarTech, analytics, advertising and design.
Tracey has experience across multiple recruitment marketing channels. These include owned media like candidate apps, candidate portals and database marketing, as well as paid media including job boards, traditional and digital advertising.
Tracey brings over 20 years of marketing experience to the Engage Recruitment Marketing panel. She is a Certified Practicing Marketer, Fellow of the Australian Marketing Institute (AMI), former State committee chair and AMI advisory committee member.
Speaker Sessions
3:10 - 3:50 PM
Marketing Strategies to Make It Happen
With a changing recruitment market and shift in talent expectations, it’s never been more critical to build a network of top talent to ensure you meet client demands and hit business goals. But how can you actually make it happen? It starts with combining industry best practices and technology and focusing on recruitment marketing as a key differentiator.
This session will look at the practical steps your team can take to attract top talent, build a community of qualified candidates, and stand out against the competition. From new methods of candidate engagement to innovative ways to use data in your marketing campaigns, you’ll walk away with new recruitment marketing strategies to implement right away and differentiate your brand.