Jess Karanfilovski
Marketing Manager, FIRESOFT People
Jessica Karanfilovski is an accomplished marketing professional with over a decade of experience in the field. She holds a degree in Business with a major in Marketing, and has amassed a wealth of knowledge and expertise throughout her career. With experience in various industries, such as commercial fitouts, IT recruitment and data consultancy, she has a proven track record of developing and executing effective marketing strategies.
Currently, Jessica is a Marketing Manager at Firesoft People and Intelligen, leading the company’s marketing efforts with her deep understanding of marketing trends, strategic thinking, and a firm grasp of data-driven marketing. Her diverse background and experience in different industries give her a unique perspective on marketing and she is always eager to share her insights and best practices with others.
In addition to her professional accomplishments, Jessica is a dedicated mother of two. Despite her busy schedule, she has been able to effectively balance her responsibilities as a marketing professional and a mother. She is passionate about both roles and takes great pride in being able to excel in both areas of her life.
Speaker Sessions
3:10 - 3:50 PM
Marketing Strategies to Make It Happen
With a changing recruitment market and shift in talent expectations, it’s never been more critical to build a network of top talent to ensure you meet client demands and hit business goals. But how can you actually make it happen? It starts with combining industry best practices and technology and focusing on recruitment marketing as a key differentiator.
This session will look at the practical steps your team can take to attract top talent, build a community of qualified candidates, and stand out against the competition. From new methods of candidate engagement to innovative ways to use data in your marketing campaigns, you’ll walk away with new recruitment marketing strategies to implement right away and differentiate your brand.