Rich Smith
CMO/Founder, Atlas MedStaff
Rich Smith is the Co-Founder, Chief Marketing Officer, receptionist, fantasy football junkie, and proud Star Wars nerd of Atlas MedStaff®.
He has been in the healthcare staffing industry for 21 years, starting his career as a nurse recruiter and then a client manager working directly with hospital systems to fill their temporary staffing needs. In 2012, Rich had the opportunity to start Atlas MedStaff, with the goal to make healthcare staffing less transactional and more transparent.
From day one, Rich’s focus at Atlas has been to create a positive culture and giving their traveling healthcare professionals an awesome experience. As CMO, Rich has challenged the industry by driving technology, video content production, social media marketing, and embracing the experience of travel healthcare. Rich has transformed Atlas into a lifestyle brand — one where his travelers are raving fans of the company’s values, attitude, content, and people.
Speaker Sessions
Finding your competitive advantage: Winning new business in a tight market
As the staffing market levels off to a “new normal,” firms are still under pressure to win and maintain business. Hear from a panel of recruitment leaders across a variety of sectors about how their business has honed in on their key differentiators to get ahead, despite market challenges. Learn how firms are putting a focus back on training teams to sell and using technology to save time on some of the more manual parts of the sales process so salespeople can focus on building relationships.