Nicole Krensky

Nicole Krensky

Director of Product Marketing, Bullhorn

Nicole is a Director of Product Marketing at Bullhorn, a global leader in software for the staffing industry. For the past 2.5 years, she has led the go-to-market strategy and execution for Bullhorn’s AI and Automation solutions. Nicole has nine years of tech marketing experience (at Bullhorn and at athenahealth) and also holds an MBA from the MIT Sloan School of Management, where she focused her studies on communication and entrepreneurship. Prior to her MBA, she worked at Cambridge Innovation Center and at an international real estate development corporation based in São Paulo, Brazil.

Speaker Sessions

The next generation recruiter: How to measure success in an age of AI

Top-performing recruitment firms are 57% more likely to be in the advanced stages of digital transformation, using AI and automation across the recruitment process, according to Bullhorn’s GRID Industry Trends Report. These technologies amplify the power of a firm’s existing team, not only increasing the volume of their output but also allowing them to focus their attention on higher-value tasks. This opens up new opportunities to reshape the role of recruiters and reconsider how you evaluate their performance. In this presentation, learn about the skills you should be cultivating to help your AI-powered team — and your business — excel, and discover the new list of KPIs to measure the success of the next-generation recruiter.