Kyle Power
Sr. Director of Interactive Marketing, CHG Healthcare Services
Kyle Power is the Sr. Director of Interactive Marketing at CHG Healthcare Services. CHG is one of the largest providers of healthcare staffing in the United States and encompasses a family of five staffing companies. The interactive marketing team is primarily responsible for generating healthcare provider inquiries for all four CHG companies. Kyle has been key in introducing a testing culture at CHG to increase the efficiency of its marketing spend and channel allocations. While Kyle began his career in direct mail, he quickly found analyzing its results too slow and quickly moved to the digital world where he has happily resided ever since. He moved from ecommerce to staffing and sees the technology change in ecommerce 10 years ago coming to staffing which is exciting. Kyle really appreciated a quote from Michael Eisner of Disney early in his career stating that “Failure is essential for any company to succeed” as it falls in line with Kyle’s approach of “fail fast, succeed faster.”
Speaker Sessions
11:15 AM - 12:00 PM
Connected Recruiting: Connecting the Dots Across the Talent Lifecycle
In Bullhorn’s recent GRID Talent Survey of 2,000+ perm, freelance, and temp workers in North America and the UK, 70% said that they want human interaction during the search and placement process. In a time when the talent shortage is top of mind, how can recruiters consistently engage with talent in a way that’s both intentional and scalable?
Firms that leverage technology to better engage with talent throughout the recruitment lifecycle are poised to increase redeployment, reduce time spent on manual tasks, and better utilize data to proactively improve the talent experience. Learn from these leaders on how they develop and deploy end-to-end talent engagement strategies with a test and learn approach.