Kyle Power

Kyle Power

Sr. Director, Interactive Marketing, CHG Healthcare Services

Kyle Power is the Sr. Director of Interactive Marketing at CHG Healthcare Services. CHG is one of the largest providers of healthcare staffing in the United States and encompasses a family of five staffing companies. The interactive marketing team is primarily responsible for generating healthcare provider inquiries for all five CHG companies. Kyle has been key in introducing a testing culture at CHG to increase the efficiency of its marketing spend and channel allocations. While Kyle began his career in direct mail, he quickly found analyzing its results too slow and quickly moved to the digital world where he has happily resided ever since. Kyle really appreciated a quote from Michael Eisner of Disney early in his career stating that “Failure is essential for any company to succeed” as it falls in line with Kyle’s approach of “fail fast, succeed faster.”

Speaker Sessions

Thursday, June 14th | 10:15 AM - 11:00 AM

Put Your Candidates First: A Programmatic Approach to Winning the Candidate Experience - CMO Panel

Back Bay D

The role of Chief Marketing Officer in the staffing industry remains commonly misunderstood and increasingly challenging as marketing evolves from purely an art to very much a data science. Gordon Burnes, Bullhorn’s chief marketing officer, will discuss with fellow CMOs the challenges they face around budget allocation, migrating dollars from traditional channels like job boards toward newer demand-gen activities such as account-based marketing and nurture programs, and will take an in-depth look at how candidate engagement is at the forefront of marketing’s evolution in staffing. This panel will also introduce new research data that attendees can leverage to improve their 2018 marketing outcomes.