Gordon Burnes

CMO, Bullhorn

As CMO, Gordon Burnes directs the company’s marketing and business development efforts, including product marketing, demand generation, PR, branding, creative, and Bullhorn Marketplace. He brings a broad range of skills and experience to the company across the product, marketing, sales, and business development functions to help drive growth. Gordon was previously the IBM executive in charge of worldwide marketing for the Risk Analytics group, which became the leading provider in the industry over the course of his tenure. Prior to IBM, Gordon ran marketing and business development for OpenPages, which was acquired by IBM in 2010. Gordon has a Bachelor of Arts in Anthropology from Harvard College and an MBA from Columbia University.

Speaker Sessions

11:15 AM - 12:00 PM

Connected Recruiting: Connecting the Dots Across the Talent Lifecycle

In Bullhorn’s recent GRID Talent Survey of 2,000+ perm, freelance, and temp workers in North America and the UK, 70% said that they want human interaction during the search and placement process. In a time when the talent shortage is top of mind, how can recruiters consistently engage with talent in a way that’s both intentional and scalable?

Firms that leverage technology to better engage with talent throughout the recruitment lifecycle are poised to increase redeployment, reduce time spent on manual tasks, and better utilize data to proactively improve the talent experience. Learn from these leaders on how they develop and deploy end-to-end talent engagement strategies with a test and learn approach.